In bed with the Devil

During my last semester senior year, a professor once asked "do you think ethics have a role in advertising?" He gave the hypothetical example of: if you were given the task of creating work for a gun or a tobacco company what would you do? I (You) can live a complete harmonious life if you exist solely in theory, but only when you are faced with a real choice do your principles come into play.

Today is a big day at the Hive. Jono literally told me that this is the biggest meeting that we have ever had. Make or break, if you will. The balance between "selling out" and "surviving". It's not going to be an easy task. It has already been roundly debated.

Time to look across the table at the face of Big Tobacco. I don't want to blink.